Press
Below is a selection of articles and mentions in the press.
"If you're wondering where to buy the country's finest grand cru teas - both naturally terroir-influenced and professionally flavoured in-house - the answer is at Odenplan."
Tomasz Smiarowski, Business of the Week
Restaurangvärlden"They have focused on a well-chosen range of first-class teas from China, Japan and the colonial British tradition. In the Mood for Tea supplies several starred restaurants in Stockholm, including Frantzén/Lindeberg. But Jonas Almberg believes that you don't need to be a star restaurant to aim a little higher in terms of the tea range. Instead, you should spend some time learning more about handling. It can be about getting better at everything from the right temperature and crockery to learning more about which tea goes with a certain type of food."
restaurant World
"World-class Chinese teas for hard-core fans"
Petter Bjerke, author of Tea - from sencha to lapsang
"As with the most devoted enthusiasts, there is no need to condemn or to show off. There is no need. Chinese teas speak for themselves. Or rather, they whisper, because they demand attentiveness from the drinker. Discovering the aromas of mocha, dung, lychee, hyacinth and scents you can't for the life of you describe during a tea tasting is as overwhelming as the first time you drank a really fine wine. The flavours are distinct, but the words are missing"
Lisa Driver Winbladh, www.taffel.se
"I highly recommend a visit to this lovely tea environment for tasting various teas; I promise you will be inspired to start drinking tea"
Susanne Berglund Krantz, Livets Goda Nr 31, 2008
"In the Mood for Tea at Odenplan has the most radical range of tea shops I have visited. The focus here is on China. This tea shop offers a well-chosen selection of each of the six types of tea that make China hard to beat as a tea country."
Dag Hermelin, Gourmet No. 2, 2008
"The delicacy walk goes from Söder to Vasastan. From the Rolls-Royce of the tea world to a liquorice school with sea salt"
Get a taste of Stockholm, Metro Stockholm
"At In The Mood For Tea, you shop for your Chinese teas only after a little tea ceremony and a lecture on how to brew oolong. The vacuum-packed range is fantastic throughout, and it's all made all the better by the context offered by the shop assistants."
101 things to love about summer Stockholm. Stockholm City
"Sofia Roger and Jonas Almberg import tea directly from farms, mainly in China. Many of them are completely organic. In addition to over-the-counter sales, they also supply tea to some of Stockholm's best restaurants."
Swedish daily newspaper
"There are certain businesses/companies/shops that are outside both my expertise and my regular interests, but which reveal such incredible competence and commitment that I can't help but be fascinated and, at best, also interested in what they are so passionate about. In the Mood for Tea is just such a place."
Östermalmsnytt
"China has both breadth and depth, and a tradition that goes back thousands of years. In China, tea culture is deeply rooted in the culture."
gourmet
"I can smell and ask as many questions as I like about the teas they import and select themselves. They even sell kettles that heat the water to exactly the right temperature, all to bring out the flavours and textures of the different teas. In the past, I had to rely on the occasional green tea available in Sweden, or what I could take with me when travelling abroad. But now, everything is at my fingertips!"
Voltaire
"Our ambition is to offer the best teas not the biggest range"
Journal Chocolat No. 2, 2008
"People who live here are conscious of quality, both in life and in what they consume. We are very happy that the people of Vasastad have embraced us."
We in Vasastan